We build and hold digital products for the long term.
LifeArmor Tree (Pty) Ltd is a South African holding company focused on creating and supporting app products. We invest in strong engineering, calm user experience, and sustainable operations.
Johannesburg, South Africa • Private company • Product-led
About
LifeArmor Tree is the parent entity that owns and supports digital product ventures.
Product-first
We focus on shipping useful software and improving it steadily over time.
Sound foundations
Security, privacy, and maintainability are treated as defaults, not add-ons.
Long-term mindset
We build to hold: consistent operations, disciplined growth, and durable value.
Approach
Simple, disciplined execution — built for reliability and scale.
What we optimize for
- Clarity: clean positioning, simple UX, predictable product behavior
- Quality: stable systems, strong data, measured iteration
- Trust: privacy-aware decisions and responsible handling of user data
- Longevity: maintainable codebases and sustainable operations
How we work
- Small, high-impact changes shipped consistently
- Automation where it matters (testing, deployment, monitoring)
- Operational visibility (logs, metrics, and clear ownership)
- Focus over noise — fewer products, done properly
Policies & data use
Plain-language summary of how we handle information for this site and company interactions.
Privacy policy
We collect only what you choose to send us. This site does not use analytics, tracking pixels, or advertising beacons.
- Contact form opens your email client; messages are sent via email only.
- No cookies are set by this site.
- No personal data is sold or shared for marketing.
Data handling
Information you email us (name, email, message contents) is used to reply and manage the enquiry.
- Data is stored in our email systems and productivity tools as needed to respond.
- We retain messages only as long as they are needed for business or legal purposes.
- Sensitive data should not be sent unless explicitly requested for a contract or regulated process.
Cookies & tracking
We currently set no cookies and run no third-party analytics. If that changes, we will update this notice and provide consent controls where required.
Security
We aim for minimum collection and reasonable protection of what we do hold.
- Access to company systems is role-based with strong authentication.
- Data is shared only with team members or processors who need it to provide the service.
Your choices
You can request access, correction, or deletion of your information, subject to legal and contractual requirements.
- Email requests to lifearmordev@gmail.com (or use the contact form).
- We will verify the requestor before actioning changes.
Third parties
We rely on select service providers for hosting, email, and productivity. They process data on our behalf under contractual obligations and applicable law.
Contact
For partnerships, product enquiries, or corporate matters.
Send a message
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Direct
Email: lifearmordev@gmail.com
Location: Johannesburg, South Africa